Research on the Impact of Live Commerce on Starbucks Consumer Satisfaction - Based on the Moderating Effect of Supervision Strength

This paper aims to analyze the impact of live commerce business on Starbucks consumers' purchase intention, explore consumer satisfaction preference intention coffee, and influence supervision strength its moderating effect customer satisfaction. On basis understanding definition relevant literature, reasonable assumptions are put forward. Then, this study used hierarchical regression analysis tool test hypothesis conducted a questionnaire survey 1091 groups who had experience watching ordering shopping. Through correlation analysis, found that supervision, interactive effect, commodity quality after-sales service key factors affecting with delivery mode. In addition, has significantly adjusted relationship between fundamental facilities, logistics after sales Therefore, building "department + industry self-discipline" system, enhancing commerce, strictly controlling product improving system feasible suggestions improve under mode emphasizing so as provide reference for stakeholders involved in shopping make optimal decisions, protect interests all parties, achieve win-win results.